So here is our passive evangelist (or 'marketing colateral' if we were a business). A mess! The medium is the message, so what is the contained message here? 'Don't care.'
Then the content. I looked for something that would attract the target audience: 'alpha', 'the priceless pearl', 'John's Gospel', a few rag-eared New Testaments with unreadably small print, a survivor's guide to baptism.
None of that attracted me, I don't think any would attract me as a neophyte.
A display for literature that seeks to attract and influence should look attractive, considered and inviting, with all the brochures clearly displayed. It should also include material that would introduce the faith, introduce the Bible, deal with common questions and common objections. Be topical, relevant, interesting and accessible.