Wednesday, November 23, 2022

Yet another flyer from the local plumber!

Every couple of weeks I receive in my mail box an attractive advertising flyer from a local trades firm: plumber, carpenter, bricklayer, electrician, etc.

Good for them. If you don't advertise, no one knows about you.

I also could expect something from the local church at Christmas, sometimes at Easter as well. Not so anymore, and not even anything at all during the Covid circus that obsessed the Western world in recent years...oh, except for some fringe cults that kept at it, remarkably.

But why?

Why not do a letterbox drop a couple of times a year publicising the programs that might appeal to the demographic of your catchment area? These might be suitable 'community connection' programs to  introduce people to your church and perhaps open the way for involvement with its core mission.

At least they would make your church known and build what marketers are always after: 'mind-share'. So your 'brand' becomes a known thing.

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